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Mobile and Web Apps

Mobile internet is very quickly become the mainstream way of accessing online content. 

Sales of smart phones are also increasing rapidly, if your site is not ready for a mobile audience, you are missing out.

If you are interested in our services please contact us on 01622 817481, email us on or fill in the enquiry form on the right of this page.

Why do I need a mobile site?

Traditionally websites have been designed with in mind that they will not be shown on a device smaller than a laptop or notebook. It has also been assumed that visitors would use the mouse to navigate around the site. Smartphones do not comply with either of these conventional prerequisites to website development. Modifications must be made to ensure your content is at the very least readable on such a small display and secondly, takes advantage of all the new features available on the latest web browsers used on smartphones.

A mobile site is much less restrictive than an app. You already have the content on your website, which can be displayed and updated easily using your current CMS. An App requires submission to a store on first release, and then again on every update you make. You will also be required to develop an app for each mobile platform (eg. iPhone, Blackberry and Android). There are of course advantages to developing apps, and it makes sense to have both an app and a mobile website, however a mobile-optimised site is a practical, inexpensive, and effective first step into the mobile market.

Advantages of a mobile site

Improved user experience

Mobile websites are targeted to handheld devices. Desktop size websites appear cluttered and overwhelming on a smartphone. Mobile sites are optimised for display on a small screen, leading to increased user experience, satisfaction, and first impression.

Increased performance

Mobile websites are tailored specifically for mobile standards and download speeds. This means less loading times and more time spent on your website viewing content.

Engaging interfaces

A mobile website can engage users with mobile specific features such as mapping, and click to call. Even orientation changes can alter how content is displayed.

Superior SEO

Mobile websites grant access to even more SEO, such as listings in mobile and local directories.

Brand Identity

A mobile website immediately stands out from the crowd, making a positive statement before any content has been read.

Competitive edge

Place yourself in front of competitors. If your website is difficult to read and navigate potential customers may move on to one that does. A mobile website helps ensure you capture visitor attention in the short time you have it.


Mobile web is the next logical step in mass communication with the public; it is no longer a concept in development. The technology is available now, and people are using it in their millions.

If you are interested in our services please contact us on 01622 817481, email us on or fill in the enquiry form on the right of this page.

Find out more

Interested in Mobile and Web Apps?

If you like a quote or would like to fnd out more....

Call us on 01622 817481 or complete the following form to send us an enquiry.

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What If Solutions Ltd.
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